[BAT 코리아] Brand Executive 채용

Brand Executive(과/차장급)

 

Job number  15693BR  

Job purpose and key deliverables 

Purpose Statement
The job holder assists in the development and implementation of a brand marketing strategy in line with brand objectives as a member of a Brand/Group of Brands, within the Brand Marketing department. This includes the product development, consumer/trade communications, price positioning. He/she is also responsible for the identification of new business opportunities, and the innovation, development and deployment of new brands within existing brand families.  

 

Key Accountabilities 
•Initiate brand related projects based on brand strategy and oversee progression from end to end
•External agency partner coordination and management to deliver plan
•Assist the Brand Manager in developing brand plans by brand strategies
•Execute the activities stipulated in the brand plan to ensure that brand objectives are achieved
•Rigorously analyses and report marketing research data to ensure brand issues are understood and corrective action identified
•Apply best practice in brand management to optimize efficiency and effectiveness
•Brand activity executed in efficient and effective way
•Brand budget regularly monitored and reported to Brand Manager
•Brand performance reported and analyzed in clear, concise manner with focus on required actions
                                                                            
Essential requirements 

Knowledge, Skills and Experience
•4~7years of experience in Brand Marketing and/or similar roles within BAT or another FMCG organisation
•The jobholder must be able to demonstrate an interest in and awareness of product development, trade and consumer insights, copy strategy and ATL/BTL communication
•Strong analytic skill & logical/creative thinking
•Good management and interpersonal skills
•Good ability to deal with both internal and external stakeholders
•A commercial approach to all activities
•Fluency in written and spoken English
•Good understanding of all departments within the Company and of the business

지원하러 바로가기 >>>

http://cafe.naver.com/careernote