[버버리 코리아] Digital Marketing Coordinator 채용

Digital Marketing Coordinator

 

Req ID: 104347

 

INTRODUCTION
Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core.  Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.

JOB PURPOSE
RESPONSIBILITIES

• Regularly manage 3rd party mall (SSG.com) & brand’s E-commerce operation and promotion on a monthly basis leveraging current all marketing means
• Negotiate the monthly promotional banner, eDM & branding page and also plan the monthly focus product for special promotion page with SSG.com MD
• Project management for new e-retailer platform (Lotte.com) launching with internal (APAC, HFH) count partners & e-retailer MD
• Drive traffic & conversion to the ecommerce sites by leveraging high ROI digital media activities closely aligning with bought media team
• Cooperate with APAC regional commerce, MD, local retail, logistic, IT team for overall 3rd party mall operation excellence on a daily basis
• Plan the monthly social brief for Kakao by aligning with global social & product message and attend weekly social call for alignment
• Manage the external digital agencies operation for Social/Kakao BAU & new developing initiatives    

 

PERSONAL PROFILE

• Previously launched, managed a digital commerce channel and digital marketing/social experience in related industry would be plus.
• Good understanding of social media, digital technologies and e-commerce environment.
• Minimum 3~5 years in digital marketing experience and ecommerce field
• Excellent verbal & written communication in both English and Korean  
• Strong attention to detail / Highly organized & structured way
• Self-starter to work cross-functionally for new initiatives

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