[엘카코리아] Online Marketing Specialist 채용

Online Marketing Specialist

 

 

 

 

Brand

: Estée Lauder Companies Corporate Departments

 

Job

: Online / E-Commerce

 

Primary Location

:Asia Pacific-Korea, Republic of

 

Schedule

: Full-time

 

Shift

: 1st (Day) Shift

 

Travel

: Yes, 5 % of the Time

 

Job Type

: Standard

 

 

Description

 

OBJECTIVES

 

• To run and enhance online business providing better consumer experience and higher engagement
• Maximize online sales opportunity of the brand at brand site and retailer sites
   
  ACCOUNTABILITIES
   
  1. Online business management
   
• Manage online business for a brand covering all the online channels
• Lead new online channel open for the brand including brand site and retailer sites
• Develop annual online strategy for the brand to maximize the online business opportunity with clear points of differences for each online channel
   
  2. Brand site management
   
• Develop and implement online marketing calendar for the brand e-commerce site to achieve online sales target and enhance the brand DNA
• Closely work with diverse stakeholders such as affiliate brand team, regional online team and agencies to maximize efficiency by using current tools and following internal processes
• Manage online P&L particularly including A&P investment
   
  3. Retailer site management
   
• Manage retailer site business to achieve sales target and enhance brand presence
• Keep building relationship with retailers in order to maximize exposure and business opportunity
• Actively participate in corporate-level projects which are run at retailer sites
   
  4. Tracking and reporting
   
• Conduct weekly online business review with brand and Online team and monthly review with Regional Online
• Evaluate e/m-Commerce campaign and spend effectiveness
• Analyze site metrics trends and implicate analytics-driven changes to brands

 

 

Qualifications

 

QUALIFICATIONS

•  
  Education: Bachelor’s Degree
   
  Experiences:
  -    Minimum 1-year experience working in multinational company
  -    Experience in a similar position in the retail or consumer products is preferred
   
  Competencies:
  -    Strong strategic mindset and proactive attitude to challenge and lead new initiatives
  -    Good communication skills to well cooperate with diverse stakeholders
  -    Strong learning agility
  -    Korean language proficiency (reading and writing) and Business English speaking and writing skills are a must

 

 

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