[루이비통코리아] PR Manager 채용

외국계 럭셔리 패션기업

루이비통 코리아에서

PR Manager를 모집 합니다.

Main Responsibilities:

Corporate PR Strategy & Communications

• Develop and execute corporate PR strategies aligned with business objectives.
• Craft clear, compelling narratives that communicate brand philosophy and values.
• Lead press releases, media pitches, and issue/crisis communications.
• Partner with cross-functional teams to elevate brand reputation and engagement.

Reputation & Stakeholder Management

• Safeguard brand image through proactive risk assessment and mitigation strategies.
• Monitor media coverage and public sentiment, delivering timely insights to leadership.
• Align communication efforts with executive and corporate priorities.
• Drive legitimacy and planning for LV Korea’s CSR programs.

Media Relations

• Build and maintain strong relationships with key media, influencers, and journalists.
• Serve as a spokesperson for Corporate, Art & Culture matters.
• Secure high-impact media coverage across print, digital, and broadcast platforms.
• Manage the corporate PR agency to ensure effective handling of daily interactions with daily newspapers and broadcast media.

Art & Culture PR Activation

• Enhance Art & Culture PR initiatives to reinforce brand identity and cultural relevance.
• Develop key exhibitions and artistic collaborations in alignment with HQ and Fondation Louis Vuitton, and support Art & Culture-related PR events.
• Strengthen the visibility of Fondation Louis Vuitton and Espace Louis Vuitton exhibitions.
• Enrich the Art & Culture program to generate PR exposure in collaboration with press, celebrities, and KOL & influencers.
• Create compelling content and maintain strong relationships with local artists aligned with the Maison’s creative values.
• Home, Art of Travel, Artycapucines, and Publication PR Activation
• Develop and implement strategic PR for the Home Collection (e.g., Objets Nomades, Art of Dining), Artycapucines, and Art of Travel (e.g., LV Trunks, Trophy Trunks).
• Strengthen storytelling and visibility through targeted collaborations and narratives.
• Support communication for sport partnerships, including Trophy Trunks.
• Host key media for international and local press events, including Savoir-Rever, Milan Design Week, and Art Basel.
• Manage the coordination and launch of Louis Vuitton publications throughout the year.
• Culinary Community & Hospitality PR Activation
• Improve PR strategy for Louis Vuitton’s culinary Community and hospitality experiences.
• Drive consistent media exposure and storytelling to build customer engagement.
• Activate culinary and cultural programs that reflect the Maison’s creative spirit and experiential values

Profile

• Proven experience (10+ years) in Corporate / Art & Culture PR, preferably within the retail or luxury industries
• Bachelor’s degree or higher in Communications, Public Relations, Journalism, or a related field preferred.
• Excellent verbal and written communication skills, with a proven ability to create engaging content and deliver compelling presentations.
• Strong interpersonal and relationship-building skills, with the ability to collaborate effectively with diverse stakeholders.
• Highly organized, detail-oriented, calm under pressure, and solution-driven
• Written & Verbal English Fluency 

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https://jobs.louisvuitton.com/en/search-page/job/pr-manager-corporate-art-culture-south-korea-seoul-LVM31396

LV is hiring a PR Manager - Corporate, Art & Culture in Seoul as Permanent Job | LV Careers