[버버리 코리아] Senior Media/Digital 마케팅 메니져 채용

Senior Media/Digital Marketing Manager

 

 

 

 

 

 

 

 

 

Date: 26-May-2016

Location: Seoul, South Korea

Company: Burberry Limited

Req ID: 82541

Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core. Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.

Media/Digital Marketing Manager will support the regional team in the planning, execution and reporting of digital projects, media planning and initiatives spanning brand and commerce in Korea. The role will collaborate with all relevant teams and local markets for marketing projects across Burberry owned, bought and earned channels, in order to drive customer engagement, lifetime value and commercial success.

RESPONSIBILITIES

• Managing the media team in planning and executing Regional strategies across each media channels and platform, including Performance Media, social media and etc.
• Partner with media agency on elements including; planning, production and delivery of Performance Media briefs, campaign management and reporting
• Project management for new digital platform/e-Commerce launching collaborating with 3rd party team, agencies, internal/regional count partners
• Involve in the development stage of brand entering in new site and be the bridge role between the local and regional/HQ team
• Plan annual contents and message aligning with global social team
• Manage activities to convert traffic to the e-Commerce ability and optimize marketing activities to ensure maximization ROI in sales
• Cooperate with regional/local MD allocation, logistic, IT, customer service all cross function teams in meeting overall operation excellence on a daily basis.
• Create and implement e-Commerce campaigns and media strategies to ensure customers always have an amazing experience through online channel
• Manage the external digital agency operation and management
• Collaborate tightly with the 3rd party’s manager to work for the regular content update/refresh and also promotion negotiation for banner, eDM & mobile ad.

PERSONAL PROFILE

• Minimum 10 years of related working experience in media marketing including digital media
• Experience lunching and managing a new digital platform, e-Commerce channel and digital marketing experience in luxury industry will be highly regarded
• Good understanding of the digital and social media environment in the market
• Fluent in both written and spoken English and native Korean
• Highly analytical skills with the ability to resolve complex problems
• A detailed and organized person who thrives in fast-paced, deadline-driven environment
• Excellent verbal and written communication skills
• An expressed understanding of Burberry brand (including aesthetic level)

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: South Korea || Not Applicable || Seoul || Marketing and Communications || Digital Marketing || n/a ||

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