[엘카 코리아] Corporate Online Marketing Specialist 채용

Corporate Online Marketing Specialist

 

 

 

 

 

 

 

 

Brand

: Estée Lauder Companies Corporate Departments

 

Primary Location

:Asia Pacific-Korea, Republic of

 

Schedule

: Full-time

 

Shift

: 1st (Day) Shift

 

Travel

: No

 

Job Type

: Standard

 

 

Description

 

Objectives:

The online specialist/executive is responsible for driving e/m-commerce for selected brands across the nation. Working with brand team, regional and global stakeholders, the online manager will be primarily responsible for defining e/m-Commerce strategy and sales target.

 

Accountabilities:

Brand Intelligence

· Identify market opportunity to grow online revenue generation channel

· Develop short and long term e/m-Commerce strategy in line with brand and corporate online strategy

· Continue to deepen the understanding market trend and consumer behavior in order to maximize business opportunity

 

E/M-Commerce Business

· Liaise with brand, regional and global stakeholders to establish and manage affiliate level E/M-Commerce activities

· Plan and implement marketing and sales programs in order to enhance brand DNA and achieve the sales target

· Understands the implementation of product information in the .NET tool as a daily responsibility for updating global product information.

· Responsible for all design approval and site testing prior to going live. All sites must be tested and bugs to be reported and tracked

 

Retailer Site Business

· Manage online retailer business in conjunction with brand teams to sustain brand presence & sales targets

· Manage and strengthen relationship with retailers, negotiating placement, brands’ share of voice and strategic partnerships

 

Tracking and Reporting

· Conduct weekly and monthly business reviews with brand and online team

· Evaluate e/m-Commerce campaign and spend effectiveness

· Analyze site metrics trends and implicate analytics-driven changes to brands

 

Cross-brand media campaign

·  Lead cross-brand media campaign to drive online sales

· Identify emerging digital media which would be optimal to drive online sales

· Execute and analyze campaigns to ensure and maximize the effectiveness and produce optimal ROI

 

 

Qualifications

 

Competencies

·  Able to lead and work with people at all levels across the organization

·  Detail orientated with strong sense of work prioritization

·  Outgoing, proactive, fast-learning and independent

·  Proficiency in MS Office tools

·  Understanding of web and mobile technology

 

Education:

· Degree holder in Business, E/M-Commerce, Online Marketing or a related field preferred

 

Work Experience:

·  At least 2 years’ experience in hands-on online/digital industry

·  Experience with FMCG preferred

 

Required languages

· Proficiency in Korean and English mandatory