[Consumer] Brand Manager - NEUTROGENA

Requisition ID: 1600107871W
Johnson & Johnson is the world\'s most comprehensive and broadly based healthcare Company, touching the lives of nearly a billion people every day. Our Family of Companies throughout the world compete in consumer, pharmaceutical, and medical devices and diagnostics markets and have the skills and resources to tackle the world\'s most pressing health issues.
1. 포지션(Position): Brand Manager
2. 계열사(Sector): Consumer
3. Location: 서울
[Description]
Part A: Definition
- Manages and coordinates critical processes related to business planning, marketing plans, portfolio management and development, market research, new product launches, business performance tracking, and multi-channel marketing.
Part B: Principal Responsibilities
- Define business opportunities thru full understanding of market/competitive landscape.
- Develop new product ideas and concepts in line with mid-long term business strategy.
- Lead new product launch with multi-functional teams.
- Establish a brand building strategy and setting business plan to deliver business goals.
- Actively interact with Global/Asia franchise for strategic decision, and consumer campaign creation.
- Implements tactical plan by allocating appropriate resource.
- Works across all elements of the marketing mix and use appropriate channels of communication.
- Manages the execution of annual communications, research and public relations plans.
- Develops advertising plans to support the marketing plan, identifies appropriate vehicles and messages, and works with appropriate management to convey needs and image of the company.
- Directs the supervision of ABM or BM
- Manages to, and provides input for the budget.
- Oversees the management of assigned vendors and agencies.
Qualifications
- Bachelor’s degrees and above
- 3-6 years experience in marketing
- Also open to non-MKT career (such as Consulting) with extensive professional experience related to beauty care (facial skin care) under passion on MKT career
- Proactive & positive & innovative mind
- Business and financial acumen
- Strategic innovation and capability of growth
- Marketing execution skills
- Strong analytical, problem solving and project management skills
- Fluent English communication (Writing & Oral) ability
- MS Office skills (Word, PPT, Excel) proficiency
Primary LocationSouth Korea-Kangnam-ku-Seoul
Organization
ohnson & Johnson Korea Sales & Distribution LLC (7227)
Job Function
Product Management
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