[Consumer] Brand Manager (Skincare/body)
[Description]
Part A: Definition
Manages and coordinates critical processes related to business planning, marketing plans, portfolio management and development, market research, new product launches, business performance tracking, and multi-channel marketing.
Part B: Principal Responsibilities
- Define business opportunities thru full understanding of market/competitive landscape.
- Develop new product ideas and concepts in line with mid-long term business strategy.
- Lead new product launch with multi-functional teams.
- Establish a brand building strategy and setting business plan to deliver business goals.
- Actively interact with Global/Asia franchise for strategic decision, and consumer campaign creation.
- Implements tactical plan by allocating appropriate resource.
- Works across all elements of the marketing mix and use appropriate channels of communication.
- Manages the execution of annual communications, research and public relations plans.
- Develops advertising plans to support the marketing plan, identifies appropriate vehicles and messages, and works with appropriate management to convey needs and image of the company.
- Directs the supervision of ABM or BM
- Manages to, and provides input for the budget.
- Oversees the management of assigned vendors and agencies.
[Qualification]
- Bachelor’s degrees and above
- 3-6 years experience in marketing
- Also open to non-MKT career (such as Consulting) with extensive professional experience related to beauty care (facial skin care) under passion on MKT career
- Proactive & positive & innovative mind
- Business and financial acumen
- Strategic innovation and capability of growth
- Marketing execution skills
- Strong analytical, problem solving and project management skills
- Fluent English communication (Writing & Oral) ability
- MS Office skills (Word, PPT, Excel) proficiency
[제출 서류]
국문 또는 영문, 자유 양식의 이력서 및 자기소개서
[서류 마감일]
채용시 마감
[이메일 문의]
recruitment-jnj@ITS.JNJ.COM
http://cafe.naver.com/careernote
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