Field Marketing Specialist-1600121E
Preferred Qualifications:
Experience in field marketing working with a global team
Native English speaker preferred
Willing to relocate to one of the listed locations
Responsibilities Include:
Demand generation campaigns and programs coordinated with Business Development and Sales
Management of events, workshops, webinars, tradeshows and budgets
Market analysis and total addressable market assessment experience
Experience working with enterprise technology and cloud solution marketing
Assist in the development and maintenance of cross-vertical messaging and content across the product portfolio
Develop and coordinate relations with industry publications to support article and whitepaper placement
Social media strategy development and execution including multiple social platforms
Manage and assist in the development of regular internal and external facing cross-vertical workshop initiatives
Work along with product management on refinement and maintenance of group presence on various internal and external websites (Oracle.com, my.Oracle.com, DMS Wiki and OpenAXF.org)
Partner with Operations, Business Development, Corporate Marketing and Product Management
Unified and consistent branding
Digital advertising
Foster customer communities
Detailed Description and Job Requirements
Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.
Meets with Sales leaders to create strategic marketing plan in support of Sales pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting.
Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Understands principles of Sales business/revenue/pipeline management. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
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