Jo Malone_Digital Communications Specialist(Job Number: 173004)
Description
OBJECTIVES:
- To develop and execute long & short term digital and social marketing strategies and activities to reinforce brand equity and engage consumers aligning with Global/Regional strategies and guidelines
- To maximize marketing activities toward consumers through managing integrated public communications channel to sustain growth of the business
ACCOUNTABILITIES:
DIGITAL COMMUNICATIONS
- Develop strategic programs to make buzz and to align brand & PR strategy
- Execute and collaborate digital activities with magazine digital channel
- Execute magazine tie-up pages as per new launches
- Responsible for digital action plans and execution
- Drive initiatives to develop new digital activities
- Online editorial news pitching and follow-ups with agency
- Support
for press launching events, media interviews and 1:1 presentations
CUSTOMER COMMUNICATIONS
- DM communications and production as per new campaigns and launches
VIRAL MARKETING/COMMUNICATIONS
- Responsible for the social video productions to highlight brand pillars
- Recruit and manage brand favorable bloggers, instagramers, beauty contents creators, and tastemakers
- In charge of creating buzz to increase brand awareness and consumers’ brand engagement
- Enhance efficiency through the collaboration with other teams (MKTG, corporate online team, training, sales team)
- Communicate and share know-how, Korea digital strategy and activities with global/regional team.
REGULAR JOBS
- Collaborate with internal communication team members to create buzz
- Circulate monthly digital activity reports to internal and regional/global team
- Intimately communicate with HQ/regional and global team
- Regular catch-up calls with regional and global team
Qualifications
Education
•University-level education
Experiences
•2~4years’ experience in relevant work experience preferred
Functional Competencies
· Innovative and Creative
· Digital savvy
· Strong interest and curiosity of new digital environment and beauty products
· Drive initiatives and execute efficiently
· Excellent communication skills
· Positive mind-set and proactive attitude
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