Contributing to establishing yearly/ quarterly/ monthly PR plan
Developing relationship with major media partners
Keeping press informed of new product developments by monthly brand news release and editorial shooting support
Creating new and interesting public relations opportunities in order to enhance brand image
Developing PR angle and text and pitch new products to maximize brand/ product visibility both on & off media
Building strong relationship with editors
Manage monthly PR coverage report
2. Influencer marketing
Planning and execution of influencer activities
Proposal holistic influencer program such as product reviews, PR KIT, branded contents creation etc and analysis KPIs for bigger brand SOV
Digging and cultivating proper KOL list to deliver brand/ product messages to target consumers
Building ongoing relationship with KOL, MUA, Beauty creators
Manage influencer seeding report
3. Contents Creation & Special Project
Propose and support brand local look creation: agency communication, product allocation, budget monitoring
Celebrity product sponsorship
Global shooting support
Taking part in planning and executing press event (ex. new product launch)
Providing programs to consumer groups as required, such as Corporate services, community, organizations
4. Communicate and co-work with head quarter and regional office
Providing feedback to Head quarter from press contacts and other audience
Keeping Head quarter informed of activities within public relations area and local media by providing clipping reports, tabulation and ongoing status reports; maintains up-to-date press lists tailored to Brand’s specific requirements
Collaborating and supporting APAC/HQ team to create relevant contents
5. Regular Jobs
Updating and tracking monthly PR expenses & PR stock and tracking global samples
Regular communications with the related departments
Maintaining close contact with marketing, sales, and training on current and upcoming programs to assure proper focus and accurate information
Qualifications
Education
University-level education
Experiences
3~6 years’ experience in PR/Communications industry
Functional Competencies
Excellent communication Skills
Strategic thinking and approach
Possesses sense of style, image, and diplomacy which permits manager to successfully perform communications professional in a storing supporting role
Creative/innovative thinking
The ability to handle a multitude of projects and issues at one time
Initiative
Interpersonal skills; the ability to interact with all levels within an organization
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