[슈나이더 일렉트릭 코리아] Marketing Communications Manager 채용

Marketing Communications Manager - 003O5F

The Digital Marketing Communication Manager is responsible for ensuring that Schneider Electric is positioned as the No.1 global energy management and automation specialist, and that the demand generation for Schneider Electric offers is effectively and efficiently planned.
-She/He needs to have full understanding of the business strategy, understand the local customers and develop the marketing communication plan in line with the corporate/local business strategy.
-She/He sets short and medium term objectives to achieve a desirable and relevant brand awareness, imagery, and to increase product understanding and desire of the customers, which will grow the brand equity, customer base and lead generation over time.

 

Qualifications

-Business and customer insight : Fully understand the Business strategy, offer, segment and target audience characteristics. Generate foresight thinking for target customer relevant marketing communication.    
-Strategic planning : Develop the annual marketing communication plan which effectively and efficiently supports the corporate and local business strategy and objectives.
-Communication plan development : Adopt the global strategic direction and best practice in a locally relevant way. Formulate a fully integrated marketing communication mix (advertisement, PR, event, DM in both traditional and new media to generate marketing leads)
-Best in class execution : Implement the ATL and BTL programs with excellence by leveraging agencies and networks within/outside the local organization.
-Performance management : Deliver the output and monitor the progress to meet the annual targets in time with quality.
-Resource management : Prioritize the investment and effectively allocate the resource for the maximum impact.    
-Digital marketing specialist : Strong experience and understanding in digital customer’s journey and Full spectrum hands on experience in digital & contents marketing at least 3 years

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