[버버리코리아] PR/VIP, Retail Marketing, and Event Assistant Manager 채용

PR/VIP, Retail Marketing, and Event Assistant Manager

 

 

 

 

 

 

 

 

Date: 25-Jul-2017

Location: Seoul, South Korea

Company: Burberry Limited

Req ID: 104233

 

 

INTRODUCTION

 

Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core.  Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.

 

 

 

 

JOB PURPOSE

 

• Assistant Manager for PR/VIP, Retail Marketing, and Event is responsible for supporting the PR and VIP Manager implementing PR and VIP related activities aligned with corporate strategy, monitoring PR related activities including competitors in the local market and maintaining close relationships with the media and influencers to contribute new and creative ideas to enhance our brand by maximizing exposure.

• She/he is also responsible for supporting retail-marketing manager with in-store activities (Flagship store/concession stores) and all the retail marketing communication channel support.

 

 

 

 

RESPONSIBILITIES

 

PR/VIP

• Planning and executing PR activities to elevate the brand in line with business strategies/global guidelines

• Building up strong relationships with press, influencers and VIPs and manage the list

• Managing PR sample distribution and supporting press previews to promote products

• Producing press materials to timely distribute for press/media

• Managing agencies for blogging, celebrities and corporate

• Timely reporting PR Coverage to the global & regional team

• Monitoring editorial coverage including competitors research

• Cross functional collaboration with Merchandising, Visual merchandising, Retail and relative departments to elevate the brand and products

• Prepare press materials and timely distribute Burberry latest and most exciting development to press/media

• Organize product seeding among celebrities, arrange celebrity dressing and feed media of pictures and stories

• VIP (celebrity, influencer) planning and management by attending events, dressing and further collaborations

 

Retail Marketing / Events

• Assist line manager in planning and executing in-store activities

• Monitor competitors’ activities and develop new event contents for the retail locations

• Explore retail-marketing channel and monitor with the new brand/product asset distribution to maximise the reach to existing & potential customer (DM, EDM, LCD, POP, etc.)

 

Internal stakeholders

• Reporting to PR/VIP manager and Event & Partnership Manager, Retail Marketing Manager, Corporate Relations & Global PR

• Working with Corporate Relations & Global PR team, Merchandising, VMD and retail team, Press, agencies and partners

 

 

 

 

PERSONAL PROFILE

 

[Experience]

• Demonstrable working experience in PR/Communications/Events in luxury/fashion industry (3 ~ 7 years)

• Having strong press/influencer relations is preferred

• In-depth understanding/experience in department store environment

• Working experience in both brand event and in-store activities

• Fluent in both written/spoken English and native local language

• A good sense of self-presentation representing the brand

• Highly organized and ability to adapt quickly to changing priorities

• Ability to work in highly pressurized environment for a fast growing business

• Positive attitude, presentable, willing to learn with good fashion sense.

• Excellent attention to detail and ability to follow through on assigned tasks

[Behaviors]

• Protect, Explore & Inspire

• Uncompromising consistency

• Innate sense of accountability

• Relentless pursuit of quality and reliability

 

 

 

 

FOOTER

 

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

 

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