[한국 지엠] Cadillac/GMC Marketing Team Leader 채용

외국계 자동차 기업

한국 지엠에서

Cadillac/GMC Marketing Team Leader를 모집 합니다.

The Role –

• Take full responsibility for Cadillac/GMC brand and product strategy in the market, leading the end-to-end marketing of Cadillac/GMC carlines to drive brand desirability, profitable growth, and sustainable business performance.
• Lead and develop the Cadillac/GMC marketing team , while aligning closely with global/regional Cadillac/GMC organizations, local sales, communications, and dealer network.

What You’ll Do -

1. Brand & Product Strategy

• Develop and lead Cadillac/GMC brand strategy and positioning in the local market, aligned with global brand direction.
• Build mid- to long-term product and grade strategies for each Cadillac/GMC carline (incl. EVs), reflecting customer needs, competitive landscape, and financial targets.
• Identify product strengths and opportunities through continuous analysis of market trends, competitors, pricing, and customer feedback .
• Lead lifecycle management (launch, sustain, enhancement, phase-out) including pricing strategy, content/package strategy, and volume/mix planning.

2. Launch & Campaign Leadership

• Own the end-to-end launch process for new and refreshed Cadillac/GMC products:
• Insight & strategy development
• Go-to-market planning
• Campaign briefing & handle readiness
• Launch execution and post-launch review with cross functional teams
• Plan and develop integrated marketing strategies for launch and sustain vehicles, including ATL, digital/social, CRM, experiential, and PR.
• Lead brand storytelling and creative direction (e.g., design exhibitions, inspiration nights, experiential events) to reinforce Brands’ design, innovation, and luxury credentials.

3. Customer Journey, CRM & Dealer Support

• Design and optimize the end-to-end customer journey (awareness – consideration – test drive – purchase – ownership – advocacy) for Cadillac/GMC customers.
• Support dealer network with retail marketing tools and guidelines (launch toolkits, showroom experience concepts, POS materials, local digital campaigns).
• Ensure dealers are launch-ready (product training support from marketing side, launch guides, key talking points, campaign alignment).

4. Performance Management

• Define and track key performance indicators (KPIs) for all major initiatives (lead generation, traffic, engagement, ROI, brand health, etc.).
• Regularly report key milestones and performance updates for owned products and campaigns to local leadership and regional/global stakeholders.
• Identify optimization opportunities based on data and insights, and continuously improve marketing effectiveness.

5. Stakeholder & Team Leadership

• Lead, coach, and develop the Cadillac/GMC marketing team , ensuring clear role definition, prioritization, and performance management.
• Act as the central point of contact for Cadillac/GMC marketing, collaborating closely with:
• Global/Regional Cadillac/GMC marketing & product teams
• Local sales, network, finance, communications, and PR
• External agencies and strategic partners
• Foster a collaborative, problem-solving culture with strong communication, accountability, and ownership.

Your Skills & Abilities (Required Qualifications) ​​  –

• Automotive industry experience preferred
• Bachelor’s degree in Marketing, Business, or related field
• 10+ years experience in brand & product marketing experience
• Demonstrated team leadership experience – coaching, prioritization, feedback, and capability-building.
• Excellent writing, speaking, and active listening skills in Korean, with strong business communication ability in English

What Will Give You A Competitive Edge (Preferred Qualifications)​   ​-

• Strategic thinking and structured planning skills, combined with an innovative and experiment-driven mindset .
• Proven ability to manage multiple projects and deadlines in a fast-paced environment.
• High level of integrity, professionalism, and customer-centric mindset consistent with a global luxury brand.
• Strong ownership of assigned carline(s) from a product marketing and brand management perspective.
• Proven ability to plan, schedule, execute, and evaluate vehicle launches and lifecycle campaigns.
• Experience in integrated marketing (brand, digital, CRM, events, influencers, PR) within automotive or premium/luxury brands.
• Ability to analyze market trends, competitors, customer insights, and financial performance (pricing, volume/mix, ROI, etc.) and translate them into actionable strategies.
• Experience working with global HQ, regional teams, and local stakeholders to localize global strategies and assets.
• Demonstrated team leadership experience – coaching, prioritization, feedback, and capability-building.
• Excellent communication and presentation skills, with the ability to influence senior management and cross-functional partners.
• Strong interpersonal skills, accountability, and ownership mindset .

How We Hire-

1. Application Submission :

• Please submit your application via the GM Career Site.
• Attach a resume and cover letter in English.
• Ensure the completion of the personal information consent form, which will be sent to your email upon submission of your application.

**Kindly note that applications submitted via mail, email, or in-person will not be accepted.

 

2. Application Deadline :

• The deadline for submission is midnight on January 4, 2026.

3. Selection Process :

• Application submission
• Document screening
• Phone screening and Video Assessment
• Competency interview
• Offer & Medical Examination
• Onboarding

4. Additional Information :

• Any false information provided in the application may result in disqualification.
• For any inquiries, please contact  korea.recruit@gm.com

 

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