Pfizer is seeking a creative and forward-thinking Content Creator to bring global campaigns to life in our markets. You will be responsible for overseeing and managing all aspects of our content creation in the relevant channels for our market. You will play a crucial role in driving content creation, developing and executing content plans that align with our business/brand objectives and engage our target audiences. You will work with a variety of platforms and tools, including GenAI, to generate and refine content, and design tools to edit and localize visual elements for digital channels.
Working closely with local marketers and the Commercial Excellence & Innovation team, you will combine creative intelligence, editorial precision, and GenAI fluency to tailor messaging, visuals, and formats for regional needs. This role suits you if you enjoy combining creativity with technology, thrive on collaboration, and want to shape how Pfizer communicates with its audiences.
Role Responsibilities: 1.Content creation and timely implementation to relevant digital channels
Localize and adapt global or regional content to meet market, cultural, and regulatory requirements across digital channels
Plan, create, and edit engaging visual and written content that aligns with brand and campaign objectives
Assist in SEO/SEM projects
Ensure consistent application of Pfizer’s brand voice and identity across all touchpoints
Understand briefs and collaborate with marketers to ensure needs are met
2. Scale up of best practices and synergies
Build and maintain reusable GenAI prompt libraries and content templates as well as image libraries
Tag content effectively, maximizing discoverability and re-use within the DAM
Champion the adoption of GenAI and new content technologies to improve creative output and speed to market
Qualifications:
Education and experience
Relevant degree education (e.g. marketing, communication, business or equivalent)
Strong experience within digital marketing and content creation; experience in digital agency environments preferred
Proven track record in ability to work and multi-task under pressure, respond quickly to changing situations in complex project environments, prepare responses/narrative quickly and clearly and use personal initiative
Skills
Strong story telling skills within different content formats
Communication (verbal and written) and collaborative skills to build and maintain productive relationships
Knowledge
Understanding of pharmaceutical marketing compliance requirements of the market
Expertise in social media campaign execution and optimization
Expertise in the Adobe Suite (Canva, Abobe Creative Cloud), website analytics tools and website CMS
Expertise in social media campaign execution and optimization
Basic knowledge of marketing automation
Familiarity with GenAI tools and AI-assisted creative workflows is a plus
Attributes
Commitment to continuous learning, proactively exploring new technologies and tools to enhance creative effectiveness
Detail-oriented, with the ability to deliver high-quality work under multiple, critical deadlines
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