Corporate Online Marketing Executive
Brand : Estée Lauder Companies Corporate Departments
Job : Online / E-Commerce
Primary Location
:Asia Pacific-Korea, Republic of
Schedule : Full-time
Shift : 1st (Day) Shift
Travel : No
Job Type : Standard
Description
Objectives:
- To run and enhance online business providing better consumer experience and higher engagement
- Maximize online sales opportunity of the brand at brand site and retailer sites
Accountabilities:
1. Online business management
- Manage online business for a brand covering all the online channels
- Lead new online channel open for the brand including brand site and retailer sites
- Develop annual online strategy for the brand to maximize the online business opportunity with clear points of differences for each online channel
2. Brand site management
- Develop and implement online marketing calendar for the brand e-commerce site to achieve online sales target and enhance the brand DNA
- Closely work with diverse stakeholders such as affiliate brand team, regional online team and agencies to maximize efficiency by using current tools and following internal processes
- Manage online P&L particularly including A&P investment
3. Retailer site management
- Manage retailer site business to achieve sales target and enhance brand presence
- Keep building relationship with retailers in order to maximize exposure and business opportunity
- Actively participate in corporate-level projects which are run at retailer sites
4. Tracking and reporting
- Conduct weekly online business review with brand and Online team and monthly review with Regional Online
- Evaluate e/m-Commerce campaign and spend effectiveness
- Analyze site metrics trends and implicate analytics-driven changes to brands
Qualifications
Education: Bachelor’s Degree
Experiences:
- At least 2 years of experience in online marketing experience
- Minimum 1-year experience working in multinational company
- Experience in a similar position in the retail or consumer products is preferred
Competencies:
- Strong strategic mindset and proactive attitude to challenge and lead new initiatives
- Good communication skills to well cooperate with diverse stakeholders
- Strong learning agility
- Korean language proficiency (reading and writing) and Business English speaking and writing skills are a must
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