[한국 코카콜라] Cross Category Strategy Alignment Senior Manager 채용

외국계 식음료 기업

한국 코카콜라에서

Cross Category Strategy Alignment - Senior Manager를 모집 합니다.

• Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.  
• Provide input on OU-and Market-level portfolio strategy, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities  
• Provide market input for the development of OU- and market-level Innovation projects and IMX campaigns (as applicable)  
• Oversee localization and real-time amplification of IMX campaigns within the Franchise units, providing input to OU IMX team  
• Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers   
• Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers  

What You’ll Do for Us 

• Ability to provide nuanced franchise unit-level input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU / global strategy, as necessary  
• Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda  
• Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers   
• Ability to identify needs for campaign localization or customization as necessary  
• Ability to guide media buying (in partnership with Mkt procurement), as necessary  

Qualifications & Requirements 

• Direct experience with marketing activation 
• Business and commercial acumen, including financial expertise  
• Experience working with TCCC external partners (bottlers and customers)  
• Experience working with marketing in large OUs preferred 
• Experience working in cross-functional and cross-geographical teams is preferred  

What We Can Do for You  

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world 
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day. 

Location: Seoul, Seoul KR

Job ID: R-46458

 

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Cross Category Strategy Alignment - Senior Manager | Seoul, Seoul KR | Coca Cola