외국계 코스메틱 기업 로레알 코리아에서 CRM Specialist를 모집 합니다.
[JOB SUMMARY]
Plan and deliver local CRM strategies across the brand encouraging customer retention and customer loyalty, promoting the brand and the new products Customer Journey Mapping
Analyze touch points with the Brand and maximize commercial opportunities
Partner and collaborate with cross-functional teams, including MKT, eCommerce/merchandising, sales and IT
Create local CRM programs to engage consumer in line with local specifics
Enhance local business opportunities through external partnerships
Have expertise in analyzing brand CRM KPI, and Campaign Insights sharing
Work closely with all departments to ensure the CRM works effectively for all aspects of the brand/division Manage and monitor data acquisition strategy in line with Group recommendation
Ensure the database is segmented effectively for targeted marketing activities in respect to local behaviors
Contribute to brand profitable growth by designing and implementing brand CRM programs to engage, retain, upsell & recruit consumer
[CORE WORK ACTIVITIES]
Plan and Execute various local CRM programs for the brand and for the franchise
Regular Customer Touch Programs
Analyze Customer behavior to meet the brand CRM KPI
Optimize CRM platform use and work across the team to capture all customer life cycle
[Requirements]
University graduate
2~7 years
Beauty, Luxury, Product Manager, Operations, Brand, Media, Digital,
Fluent in both Korean and English
Computer skill proficiency : MS PPT, Excel, Word
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[L'oreal Korea] CRM Specialist - YSL | L'Oréal Careers
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